Brand Damage is defined as being the situation when a brand does not consistently live up to its promises, as a consequence its attractiveness to consumers suffers.
The NT brand is on the nose. Sure people come to the NT and after the honeymoon period they discover a very dark place.
The Labor government seems to be using drugs as a promotion idea to woo visitors to the NT.
COME TO THE NT AND DO A LINE AT ULURU
DO A LINE OFF A CROC’S BACK
Michael Gunner: “I thought it was flour”.